In celebration of their 10th anniversary, Google Photos needed a spot that would hit with a BANG 💥
We teamed up with the team at Google Photos to create a vibrant animated video that tells the story of a decade of milestones, innovation, and memories.
This project was all about weaving together personal moments and powerful data. We were handed a script and a massive archive containing thousands of real user photos and set out to animate a compelling story that highlighted Google Photos’ journey from a simple storage app to an AI-powered memory machine.
From billions of photos backed up every week to game-changing features like Magic Eraser and Photo Unblur, we showcased Google Photos’ greatest hits over the past 10 years. Our animation brought these milestones to life in a playful, energetic way—celebrating both the tech and the people who use it.
The video premiered as part of a larger wave of press surrounding Google I/O, amplifying the excitement around Google Photos’ 10-year milestone.