Freeform

Animation

Branded

Commercial

2023

  • Executive Producer Gabe Bornstein
  • Executive Creative Director Jay Brown
  • Post Producer Brian Miller
  • Lead Designer Philip Nordstrom
  • Designer Madison Kelly
  • Designer Sarah Boussy
  • Designer Rhe Civitello
  • Lead Animator Jared Flynn
  • Motion Designer Mari Ray
  • Animator Tom Wilusz
  • Animator Vinnie Zullo

This holiday season, we partnered with Freeform to completely reimagine their annual, month-long extravaganza, 25 Days of Christmas. Integrating into Freeform’s existing design language, we created a cheeky and whimsical lineup of zany characters.

The characters were designed and animated from the snow-covered ground up and sprinkled across the campaign in on-air promos, social media, print materials, billboards, and more.

Featuring a motion design toolkit so tasty, you might need a glass of spiked eggnog to wash it down with. Built as an extension of Freeform’s brand identity with an emphasis on holiday colors and a modern take on the Christmas spirit.

With the help of Freeform’s creative team, our holiday friends jumped on Santa’s sleigh and made their way all across the country on billboards in Los Angeles, Times Square, and the Disney theme parks.

Freeform brought our festive theme to life across their social channels with eye-catching posts and playful content, engaging audiences and creating a holiday-fueled buzz.

Happy Holidays!