NOBULL’s newest drop, the Drive Ripstop—”your favorite trainer’s favorite trainer”—is a hybrid training shoe that does it all, from strength training to cardio. This launch video is a visual study in materials and form, built to showcase the design and technical performance of the shoe.
Recreating the shoe as a detailed, textured 3D model allowed us to explore the possibilities of motion and form in ways that aren’t possible in live action. The result is a blend of precise 3D craftsmanship and graphic overlays that highlight the shoe’s design DNA.
Inspired by the high-performance Pebax and ripstop materials that make up the sneaker, we integrated 2D iconography and patterns into the 3D environment as a way to accentuate the technical features of the product.